Stryker Medical Competitive Guide
Overview
To protect client confidentiality, the company name and select project details are not disclosed. This competitive guide was designed with half-page comparison spreads that allow viewers to evaluate products side by side without flipping between pages. The digital version extends the experience as an interactive PDF, using navigational tabs to help users move quickly between sections and product comparisons.
Goals
• Present competitive products in a clear, confidential format that protects sensitive client and project information
• Enable fast side-by-side evaluation through consistent half-page comparison spreads
• Reduce friction in the decision-making process by eliminating the need to flip between separate pages
• Extend the guide digitally as an interactive PDF with intuitive navigation tabs
• Help users quickly locate relevant sections, product categories, and direct comparisons
Contribution
Concept Development
Design
Print and vendor Managment