Self-ran Swag Station

Problem

A large corporate brand that hosts many events for multiple different brands produces apparel and swag for each event. It is produced according to an estimate of attendees, an estimated size run or a survey to gather details is sent prior to the event. Typically these are quick turn requests leaving little lead time to produce apparel. This results in rush fees and risk. Attendees have to travel packing large items.

Solution

The reusable swag station is a self-run event experience where attendees can browse sample apparel and accessories, select an item, size, and color on an iPad, and receive their order through direct vendor fulfillment. The logo and visual branding are interchangeable, so the station can support a large parent brand and the individual brands within its ecosystem.

The ordering program is customizable by brand, event, assortment, and fulfillment needs.

Goals

• Create a reusable, scalable swag experience for events

• Reduce on-site inventory and shipping work

• Support flexible branding and customizable ordering

• Create interactive ordering and fulfillment

Contribution

Concept development
Proposal and budget approval
Vendor and print management
Custom program build