CORTIZONE WALMART INTEGRATED CAMPAIGN

OVERVIEW

This Walmart rewards integrated campaign is designed to motivate Cortizone shoppers with a relevant, high-value incentive. The integrated experience can include a dedicated responsive website, social content, and print materials that clearly guide consumers from product purchase to reward selection and redemption.

At the center of the campaign is a streamlined receipt-validation process that verifies qualifying Cortizone purchases at Walmart. When consumers purchase two or more eligible Cortizone products, they unlock their choice of reward. By connecting purchase, validation, reward selection, and redemption in one cohesive journey, the program encourages repeat engagement while giving Cortizone a measurable way to reward its most loyal Walmart shoppers.

GOAL

The goal of this campaign is to incentivize consumers to purchase Cortizone products at Walmart, driving incremental revenue for both brands while strengthening customer loyalty. By offering a $5 e-gift card and entry into a sweepstakes, the promotion delivers added value to shoppers and is projected to generate
a profit and incremental revenue for all partners.